Research Portfollio

Primary Research

Below is a great example of Primary Research as I created and conducted it myself. It contains various, specific questions that require both closed and open answers.  

The responses contain a variety of information you wouldn't find in secondary research. This is because the questions are very tailored and specific to the research I am looking for, even if it takes a little longer to organize and set up. 

Secondary Research 

   

   

These are all good examples of secondary research. In each assignment I have used articles or websites to gather relevant information. For example, for the TV Advert Analysis, I researched exactly what rules we had to follow on the BCAP code, which can be found here. In my requirements for production, I found at the median salaries for people working in Film (found here). however, this data was not collected by me, thus making it secondary research. 

Quantative Research

This is a great example of Quantitative research as the questions are very closed. It means the data can be easily put into a pie chart like so:

Another example of Quantative research I have done is again from my TV Advert Survey. Since the answers were limited choice and focussed on fact and not impressions/views, it counts as Quantative research.

Qualitative Research

During my TV Advert I asked for specific answers related to view point. The question was much more open ended, meaning each response was more unique, and could be more varied and detailed. This is exactly what Qualitative research is.

Here is some more examples of Qualitative research I have carried out. More often than not, I would ask one question that was more closed, then follow it up with the chance for the respondant to give a more detailed answer as to why they chose that answer.  

 Audience and Market Research

 

For my rebranding of a Unilever product project, I had to identify what the target audience for the product was, and see if I could market it to someone new. To successfully do this, I had to create a new idea for an advert, that was deliberately targeting a different psychographic and demographic to the original. 

Production Research

During my various practical projects, I have had to produce many items of pre-production. These include:

Location Reccees: The scouting out of possible locations to use for a film. There are often many of these. 

Location Release: The official scouting of a final location, usually more detailed than a reccee. 

Budget Sheet: A sheet containing budget information for every part of production eg. camera equipment, props, costume etc. 

Talent Release: An official form that both the Talent and Photographer sign to agree the Talent can be photographed/recorded. An adult must sign for anyone under 18. 

Production Schedule: A schedule for every stage for production. this includes allocating time to filming, editing, and even reshoots if necessary. 

Risk Assessment: Sheets analyzing the risks that are imposed during filming and solutions to minimizing/eliminating those risks.

Storyboard: A series of drawings representing each shot, with information on what happens in the shot both in the world of the film and in terms of camera palcement/movements.